Tamagotchi, the Mobile Edition
What fits in your pocket and gets more attention than a Crazy Frog ad ? Tamagotchi, the Mobile Edition by Bandai.
Bandai America Inc., a subsidiary of the third largest toy company in the world, known for such brands as Power Rangers, Teen Titans and Strawberry Shortcake, has announced the development of one of its most successful toys, Tamagotchi, for mobile phones. Based on QUALCOMM’s BREW solution, this mobile version of Tamagotchi is scheduled for release in early summer 2005.
The mobile version of Tamagotchi is based on the original virtual pet toy, Tamagotchi, released in 1996 which sold over 40 million units worldwide. The
mobile version of Tamagotchi will include an array of upgrades to attract both longtime fans of traditional Tamagotchi and newcomers with features that make raising a virtual pet on the cell phone fun. With new features such as Tama Vivid, pets can now be viewed in both original monochrome or as full color illustrations>
“Tamagotchi Connection, the 2004 version of the original toy, is one of the hottest toys in the United States and Canada so we’re excited to be able to bring the concept of the original toy to fans old and new alike,” says Masao Ohata, vice president, Bandai Network Entertainment. “QUALCOMM’s BREW solution is especially conducive to creating fun and entertaining applications such as the mobile version of Tamagotchi quickly and efficiently.”
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