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Nokia’s Marketing Bait-and-Switch on The Dark Knight

by Rico on July 20th, 2008

By now you’ve probably heard about the Nokia 6205, The Dark Knight Edition (pictured above). The phone made the blog rounds, gaining some cliched features such as “perfect for Bruce Wayne wannabes”.

In any case though, it’s probably good that the cell phone maker kept quiet about another Nokia phone that actually enjoyed some significant screen time. HowardForums reveals it as the Nokia Tube.

First things first: If you haven’t watched The Dark Knight, stop reading, shut down your PC, and go to the nearest cinema. It’s easily the best movie of recent times.

Now that’s out the way, it’s pretty reasonable to assume that any geek watching the movie would have the noticed the Tube immediately, when Lucius Fox used its touchscreen to show Bruce Wayne how to… (spoilers, spoilers, and more spoilers). What we have here is some great bait-and-switch on Nokia’s part. First, they big bucks to sponsor what was the most awaited movie of the year, spent more money to market a movie-themed phone. All that to only make another model the highlight of their presence of the film.

And it will probably pay off, as moviegoers now wonder to themselves: “What was that touchscreen phone in The Dark Knight?”

Nokia 6205 The Dark Knight Edition
Nokia Touchscreen phone in The Dark Knight

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