Do Box Office Hits Prove that Piracy Doesn’t Hurt Hollywood’s Bottom Line?
Lots of our gadgets do multimedia, and lots of multimedia is pirated. So consider this:
Studio execs argue that piracy will kill the movie business. So how do they justify the raging success of The Dark Knight [and I am Legend]?
“It looks like another indicator that although piracy does hurt business, on a title-by-title level, it’s a more complicated effect,” says Eric Garland, CEO of BigChampagne, “Many top-selling titles are among the most-pirated, but they don’t necessarily underperform in the marketplace just because they’re the most pirated.”
Check out the whole article here.
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